The Chester County Conference & Visitors Bureau was disappointed with their previous campaigns and came to 20/10 for help developing a new, more impactful, approach. We hit the ground running, using focus groups, surveys, and calculated digital ad changes to track results. This helped us refine and create new target markets and demographics for the true target visitor to Chester County and begin crafting a new branding campaign.
In 2016 we launched "Totally Your Scene," a campaign built around the audience and designed to showcase the ability for these diverse individuals to all enjoy the attractions and features of Chester County; in short, no matter what you desire on a vacation, Chester County has it. The approach is personable, approachable, and evergreen, which allows the client to easily promote the wide variety of offerings and seamlessly push seasonal offerings as well.