20/10 launched a 5-step, narrative-driven process to develop a name, tagline, logo, and value proposition. We looked at current brand perceptions, audited all current marketing communications to discover what had worked (and what hadn't), and honed in on what the brand should mean to the customer. Using this information we created a new brand guide that defined the meaning, mission, and goals of the brand. This in turn dictated the direction of the logo and all marketing communications.

Results

25+% in annual revenue

Significant company growth, including new hires and expanding product lines