Adventure Aquarium, a 200,000-square-foot destination on the Camden waterfront, was in need of an advertising reboot. With a diverse visitor base — everyone from Philadelphia tourists to school field trip groups to marine biology educators — 20/10 needed to find a visual look that could be tailored for the material and audience yet represent the aquarium clearly and consistently no matter the medium.
Pulling on visual cues from the exhibits themselves, we recreated all of their outdated marketing materials from print collateral to social media graphics. We also carried the new look over the the facility itself — designing new box office and exhibit signage — and throughout the region via billboard and print advertisements.
