Creative Impact Through Clarity

  • SEO

search engine optimization

Content that actually reads as well as it performs.

Your website content is only as effective as its ability to be found. Optimizing your site’s visibility and search ranking on results pages (SERPs) requires a strategic combination of techniques, from keyword research and content optimization to link building and technical execution. The goal is to attract more people to your website organically, which can lead to increased brand awareness, higher conversion rates, and ultimately, more revenue. The more eyes, the better.

Our SEO researchers and consultants can provide ongoing monitoring and optimization to keep your content up to speed with the latest search engine algorithms and the unique behaviors of your audiences.

  • Technical SEO
  • Local SEO
  • Google Algorithm Updates

Don’t let all the hard work go to waste. Make it easy for search engines to find, collect, and render your web content by managing all the site components that help eliminate technical roadblocks and optimize performance and usability.

Technical SEO involves various aspects of your site, such as website architecture, page speed, mobile-friendliness, and indexing, that impact its functionality and ranking. Best SEO practices involve optimizing website URLs, creating a sitemap, implementing schema markup, using appropriate header tags, optimizing images, and more.

In terms of development, this also means ensuring your website has a responsive design, implementing HTTPS security, and using structured data to help search engines better understand your site’s content and reward you with traffic for a job well done.

If you’re looking to attract traffic organically and start placing it at the top of search pages, technical SEO is a must. It may sound like a lot, but that’s what 20/10 is here for.

For brick-and-mortar businesses or those performing services in specific geographical areas, local SEO is key to helping people in your area find your business online and better compete against the big guy. It aims to increase your visibility in search engines, drive traffic to your site, and bring you more qualified, potential customers.

This type of optimization specifically enhances a website to rank higher in local search results amongst local competitors, using a targeted local content strategy to improve a website’s visibility and relevance to the people searching for your products or services in your area.

Some key strategies in local SEO include crafting site content and metadata with location-specific keywords, building local citations and backlinks, creating and managing Google My Business profiles and reviews, and using local schema markup (code that helps identify your business) — all of which gives search engines the ability to understand who you are and what customers to send you.

20/10 always has a pulse on the future of core algorithm updates. We help you crack the technical code by navigating important changes and continuously revamping your digital efforts to match. Staying on top of these updates will ensure your site is always seen favorably by Google and continues to provide the best user experience possible.

Find out where and how you can improve your content through a complete diagnosis of any and all search visibility changes and an analysis of the SERP landscape.

Analyze and enhance the quality of your content to meet Google’s Search Quality Guidelines. We’ve developed a results-driven process for auditing and revamping sites that may have been penalized for low-quality content as part of a core algorithm update.

Review and resolve any technical SEO issues that may be negatively impacting your site and its content, which in turn, hinders the ability of search engines to crawl and index that content efficiently.

We’ll do a deep dive into your content to analyze and remove any disruptive or deceptive ads or calls to action and enhance its readability and usability through page layout and formatting.

Receive a thorough analysis of any penalties against your content and take the required action to resolve it, including a formal reconsideration request. Important note: there may be intangible “penalties” in effect with or without ample notice from Google.

Get pushed to the top of Google’s results with their ingredients for success: great user experience, clear expertise, top authority, and high trustworthiness. On the more technical side, this means improving your transparency, citations, brand and domain reputation, and authority through competitive link analysis.

Unique challenges require custom solutions

There’s no such thing as a one-size-fits-all solution — that actually works. We build holistic strategies with a custom approach about you and only you.

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